Chanel No. 5: Coalescing the Physical with the Effervescent
And, prey do tell, what is the purpose of a fragrance? It is not to cleanse, but to adorn. It is not to simplify, but to make lavish the simple. It is not to...
Category: marketing
Coca Cola: Hail the Queen of Connectivity
The global market has changed the way the world does business. We do not seek localized markets, though we strive to conquer these in an effort to conquer the whole. We do not seek...
Netflix: Because Movie Viewing is now a Communal Doing
Netflix—You Gotta Get It To Get It—“Proposal” There are times when you find those who are unable to articulate themselves endearing. The lack of sophistication in their character strikes you as pure. A demonstrable...
Rolex: Class Encased in Time
The Rolex Way It is not merely a timepiece but a spectral of all that time contains. Existent in spirit, since the beginning of time, for like all things, its journey begins with water. ...
Netflix: Because Life isn’t like a Movie
Netflix—Airport—Commercial Ad Ah yes. This commercial depicts perfectly the wonder that a film is. The wonder of love that films so often depict. The excitement. The hope. The surging conviction of imminent union and...
Sweet Surrender to the Hero Complex
Official Destiny E3 — New Beginnings Ah yes. Catering to the hero complex in all of us. Not just catering to it, but creating it. That is what games do essentially. They build a...
Tetley Green Tea: A Demarcation of the Dull from the Divine.
Excite your Senses with Tetley & Cirque du Soleil Do you know what I love about this commercial? The promise of something extraordinary wrapped in the ordinary. The exotic contained in the mundane. The...
Dove: Make Peace with Yourself, Make Peace with the World
Dove: Camera Shy Nowadays, brand loyalty has come into effect. Marketing is not directed merely at making a product desirable. It is directed at making the brand desirable. A trustworthy, respectful, eco-friendly, and justice-oriented...
Nivea’s Promise of Milk and Honey
Nivea’s Pure & Natural Milk & Honey Lip Balm Ever heard of Carl Jung? They psychoanalyst? The far less lewd contemporary of Freud? You recall who I mean, yes? Well, Jung believed in the...
Pantene and Proud
It would seem that other brands devoted to meeting women’s (beauty) needs have taken up Dove’s marketing campaign of boosting women’s confidence. One such brand is this Pantene—via this commercial: Yes, we’ve heard this...
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