Chanel No. 5: Coalescing the Physical with the Effervescent
And, prey do tell, what is the purpose of a fragrance? It is not to cleanse, but to adorn. It is not to simplify, but to make lavish the simple. It is not to...
Category: commercial
Coca Cola: Hail the Queen of Connectivity
The global market has changed the way the world does business. We do not seek localized markets, though we strive to conquer these in an effort to conquer the whole. We do not seek...
Netflix: Because Movie Viewing is now a Communal Doing
Netflix—You Gotta Get It To Get It—“Proposal” There are times when you find those who are unable to articulate themselves endearing. The lack of sophistication in their character strikes you as pure. A demonstrable...
Rolex: Class Encased in Time
The Rolex Way It is not merely a timepiece but a spectral of all that time contains. Existent in spirit, since the beginning of time, for like all things, its journey begins with water. ...
Netflix: Because Life isn’t like a Movie
Netflix—Airport—Commercial Ad Ah yes. This commercial depicts perfectly the wonder that a film is. The wonder of love that films so often depict. The excitement. The hope. The surging conviction of imminent union and...
Mazda 6: Tradition Revered. Tradition Defied.
2014 Mazda 6 – The Art of Exhilaration | Defy Convention | Mazda For all the decrying and denouncement, there is something to be said for tradition. The long standing aspect of a practice,...
Pantene and Proud
It would seem that other brands devoted to meeting women’s (beauty) needs have taken up Dove’s marketing campaign of boosting women’s confidence. One such brand is this Pantene—via this commercial: Yes, we’ve heard this...
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