About

What is Marketing?

Marketing is a strategic pathway into your mind and heart.  It may overturn, elude or embrace your intellect in its venture into your subconscious, but it will most certainly engage your sentiments and seek to establish an emotional rapport with you, invading your subconscious with prospects of that which the respective marketing strategy seeks to sell.

A successful marketing ploy runs deep into your veins, lures you from the mere comfort of your views and lathers you in the luxury of conviction.  That is, most likely, a successful marketing strategy, made manifest in a slogan or a commercial or a whatever, will cater to your desires, wishes, wants and above all—your insecurities.  It won’t necessarily make evident to you your insecurities, but by offering you the antidote to your insecurities it will inevitably, most subtly emphasize those shortcomings which form your insecurities.  This is a single component of a successful marketing strategy. A single tactic in a sea of intellectual and emotional subterfuge.

An intelligent and viable marketing strategy today sells to you not just an item, but an image.  An image carefully constructed, with deliberation and hard work and cold calculation.  Once they know what you want, once they discover the triggers that set you off on the path of their choice, once they can sell to you what you probably will never need, that is when their marketing has proven successful, when entrapment is in effect and when the businesses behind the brand flourish. 

This website offers to articulate the siren song that companies imbue their brands with.  Via their commercials.  Commercials will be analyzed, the precise lyrics they sing unveiled and presented for your consumption (pun intendend).  It is not an effort to lyricize the brand but to depict how it lyricizes itself through highly sophisticated but very subtle means.  It is not an academic venture you will find herein, but a storytelling one.  So sit back, relax, and have a look around.